Monday: Clarify Purpose
📢 What drives you?
Why do you do what you do? Have you ever taken a moment to reflect on what truly motivates you? When you get clear on your WHY, everything shifts. And no, we’re not talking about money – that’s just the outcome. The real question is: Why do you want it? If you had the money, what would you do with it? And more importantly, why?
🔥 Why does this matter?
Without purpose, people drift. They chase goals that don’t excite them, take jobs that don’t fulfil them, and wonder why they feel stuck. Yet when you connect with your WHY, you wake up every day with direction, energy, and clarity.
đź’ˇ How does finding your WHY fuel you?
Your WHY is your energy source. The stronger your connection to it, the easier it becomes to:
âś… Stay motivated when things get tough
âś… Make decisions that align with your values
âś… Take action with confidence
Your purpose already exists. When you align it with your natural strengths and skills, you become unstoppable.
💡 What’s in it for you?
Once you uncover your WHY, you’ll stop second-guessing yourself. You’ll stop chasing things that don’t matter and start owning your path.
Some people have a clear vision of their purpose, their big dreams, and their outrageous goals. Others feel weighed down by the daily grind – work, kids, traffic, self-doubt. Where do you stand?
The Big WHY Behind Be More Social
We designed the Be More Social Daily Challenge to help people disconnect from distractions and reconnect with real-life connections. Our mission? More face-to-face interactions, more meaningful conversations, and a stronger sense of community.
That’s a big WHY. And while it may feel overwhelming at first, let’s start simple.
Your Challenge for Today
🔹 Step 1: Pause for a moment and ask yourself: What am I about to do in the next five minutes? Then ask why.
🔹 Step 2: When you answer, ask why again. Dig deeper.
🔹 Step 3: When you catch yourself doing something you enjoy today, stop and ask: Why am I enjoying this? How am I feeling? How can I create more moments like this?
🔹 Step 4: Share your insights with someone in person. If no one is around, drop a comment on one of Be More Social’s platforms – we’d love to hear from you!
At the end of the day, check in with yourself using the Wellbeing Check. Reflect on what you’ve discovered and get ready for tomorrow’s challenge: Strengthen Habits.
This one’s a game-changer.
Discover Your Why
Simon Sinek’s Start with Why theory is a leadership and communication framework that emphasises the importance of understanding and communicating the purpose behind actions, products, and teams. It is based on the premise that people, including yourself, are inspired and motivated not by what you do or how you do it, but by why you do it. This idea is captured in his concept of the Golden Circle and explained in his book Start with Why and his famous TED Talk, How Great Leaders Inspire Action.
The Golden Circle
The Golden Circle is a visual framework consisting of three concentric circles:
Represents the purpose, cause, or belief behind what you do.
It answers: Why do you exist? Why do you do what you do?
This is the core of the message and is emotionally resonant.
Represents the processes, values, or methods you use to achieve your goals.
It answers: How do you do what you do differently or better than others?
Represents the tangible products, services, or actions you deliver.
It answers: What do you do?
Key Principles of the "Start with Why" Theory
Leadership and influence come from inspiring others rather than manipulating them with incentives, fear, or pressure.
People are more likely to connect with the purpose (why) than the product (what). This emotional connection drives loyalty and advocacy.
People who clearly articulate their why can inspire others to share their vision and align their actions toward a common goal.
When a person aligns why with the audience’s values, it fosters trust and long-term loyalty.
Simon Sinek uses the following example of how a company promotes their why first and appeals to emotions of their customers, making their products more than just tools—they become symbols of a shared belief system.
Why: Apple believes in challenging the status quo and thinking differently.
How: They design products with simplicity, innovation, and user-friendliness.
What: They create computers, smartphones, and software.
Sinek’s theory underscores that leading with purpose not only inspires others but also fosters authentic and meaningful connections. Whether applied in sports, personal development, or leadership, Start with Why offers a powerful lens for building trust, engagement, and sustainable success.
Start With Why TED Talk
Click on the video below to watch the TED talk. Remember this was recorded around 2009 and at some stage the 2nd most viewed TED talk. It has had over 12 million views.Â
Daily Intentions
Focus on the bigger picture today by paying attention to your thoughts, feelings, and actions. Here are three daily intentions to ask yourself to help you stay connected to your why and purpose:
- Align Actions with Purpose: How will I approach today’s tasks with the awareness that they contribute to my bigger goals?
- Stay Connected to My Why: How will I remind myself why I do what I do, especially during challenges?
- Make an Impact: How will I look for opportunities to positively impact others and live out my purpose?
Reflective Questions
Here are three reflective questions to assess alignment with purpose at the end of your day:
- How did my actions today reflect my bigger purpose?
- When did I feel most connected to my ‘why’, and what triggered that feeling?
- How did I positively impact others today, and how can I create more meaningful moments tomorrow?
Wellbeing Check
The importance of completing your wellbeing check today is to align with your purpose. By asking yourself the following positive, empowering questions you are telling your unconscious mind to focus on what matters most to you. This is another step toward creating more happiness in your life.
Click below to complete today’s Wellbeing Check:
Well done today, you will thoroughly enjoy Tuesday tomorrow, Strengthen Habits.
Progress Tracker
Gold Coast Winter Special 2025
Are you looking for more engagement within your work team, sports team, high school, or simply a community group? Whether it be a business, a netball or footy team, a business networking group, or even a book club – Danny and Pip would love to share this challenge with you, so you can make it your own.
There are no costs, no hidden fees, simply the passion to create a movement to have people disconnect online, and reconnect offline. Our mission is to encourage our teenagers to connect with their family and friends, in real life.
However, we believe it starts with us adults, we must set the example.
Click below to book a call with Danny to schedule a one hour visit. Dan will explain the challenge and share how you and your crew can join to Be More Social. You must be on the Queensland Gold Coast.
Added bonus:
We would love to advertise your team or business on all of our platforms to share how you are driving this movement. Whether you’re looking for lead generation, new registrations, or just want to let the community know you support us, we want to hear from you.
Simply provide us a 30-45s visual advertisement, we can even provide a professional voice over artist, and we can help with the script too.
What’s the catch we hear you ask?
It’s simple, to create a movement we need to spread the word. In return, we simply ask that members participating in the challenge simply engage on our social media platforms, sharing how their individual challenges are going.
Trust this challenge is scientifically designed to increase engagement, productivity and happiness in any team environment, not to mention the outstanding individual results to personal well-being. Your team will love it.
We look forward to hearing from you soon, and remember to Be More Social.