
Thursday: Cultivate Awareness
📢 What if your greatest strengths were right in front of you, although you just weren’t seeing them?
Most people go through life on autopilot, reacting to whatever comes their way. They never stop to realise what actually makes them strong. Your awareness changes everything.
🔥 Why does this matter?
You can’t use what you don’t see. Your strengths are already there, waiting to be tapped into. The moment you become aware of them, you stop second-guessing yourself. You stop trying to be like everyone else. Instead, you own what makes you different – and use it to your advantage.
đź’ˇ The Three Levels of Awareness
🔹 Unconscious Incompetence – You don’t know what you don’t know.
🔹 Conscious Incompetence – You start noticing your strengths but aren’t sure how to use them.
🔹 Conscious Competence – You intentionally apply your skills and knowledge.
Today’s challenge isn’t about the first level. It’s about moving from noticing to using.
Your Challenge for Today
âś… Step 1: Move from Conscious Incompetence to Conscious Competence.
Think about a moment today when you noticed yourself struggling or holding back. Instead of reacting on autopilot, pause and ask yourself:
👉 What skill could I apply here?
👉 If I was using this skill intentionally, what would I do differently?
âś… Step 2: Take one intentional action.
🔹 If you usually hold back in meetings or conversations, use your voice today.
🔹 If you avoid social media because you don’t know what to post, share one insight from this challenge – even if it’s just a comment.
🔹 If you often procrastinate on something important, leverage a skill to take action now.
âś… Step 3: Share your experience.
🔹 Tell someone in person about what you noticed and what action you took.
🔹 Post about it on Be More Social – tag us and use #BeMoreSocial!
The Awareness of Be More Social
At Be More Social, awareness means:
🔹 Recognising when you’re on autopilot and consciously choosing a better response
🔹 Noticing your internal dialogue and shifting it to align with your strengths
🔹 Becoming intentional with your habits, language, and actions
🔜 Next up: Friday – Sharpen Focus. Once you’re more aware of what you know, the next step is learning how to focus for maximum impact.
Read on below for more fantastic insights into the three levels of awareness.
You Know What You Know
The concept of “you know what you know, you know what you don’t know, and you don’t know what you don’t know” offers a powerful framework for understanding awareness and growth—not just intellectually but also mentally and emotionally. By recognising knowledge gaps and blind spots, we unlock the potential to build resilience, improve emotional intelligence, and enhance mental fitness. This idea is particularly relevant to personal development, emotional well-being, and adaptive problem-solving. A coach serves as an essential partner in addressing these levels, helping to expand not only intellectual but also emotional and psychological awareness.
The Three Levels of Awareness

You Know What You Know
This represents the knowledge, skills, and mental strategies you’re confident about.
Example: An accountant knows how to complete financial records.
Mental and Emotional Fitness at This Level:
Confidence in your ability to manage emotions, such as staying calm under pressure.
Proficiency in mental techniques like mindfulness or goal-setting.
Awareness of emotional triggers and the ability to respond constructively.
A coach challenges you to deepen and leverage your emotional and mental fitness. They help you refine these strengths, ensuring you maximise your capacity for balance, focus, and well-being.

 You Know What You Don’t KnowÂ
This reflects awareness of areas where mental and emotional skills and knowledge need development.
Example: You recognise that you struggle with assertive communication and want to improve your boundary-setting skills.
Mental and Emotional Fitness at This Level:
Recognising gaps in emotional skills, such as difficulty managing anger or anxiety.
Awareness of mental habits that hinder growth, like procrastination or negative self-talk.
Desire to learn strategies to handle emotional challenges more effectively.
A coach helps you identify and practice the techniques needed to enhance emotional resilience and mental agility. They guide you in acquiring tools like stress management techniques, conflict resolution strategies, and self-regulation practices.

You Don’t Know What You Don’t KnowÂ
These are the hidden emotional and cognitive blind spots – areas where you’re unaware of your own limitations and vulnerabilities.
Example: A team captain may not realise their leadership style is alienating team members.
Mental and Emotional Fitness at This Level:
Unawareness of deep-seated beliefs or habits affecting emotional well-being, like perfectionism or fear of failure.
Blind spots in emotional intelligence, such as empathy gaps or misinterpreting social cues.
Opportunities for profound growth once these areas are uncovered and addressed.
A coach helps illuminate these blind spots through thoughtful inquiry, observation, and feedback. By fostering a safe and reflective environment, they enable you to uncover and address hidden emotional challenges or mental roadblocks.
How a Coach Helps Across These Levels
A coach uses reflective questions to help you explore your thoughts, emotions, behaviours, and patterns. This deepens your understanding of mental and emotional habits, uncovering unconscious influences.
Example: Coach: “How do you usually respond when you feel overwhelmed?” Client: “I tend to withdraw, but I hadn’t realised it’s impacting my relationships.”
A coach provides new frameworks to help you approach emotional and mental challenges with greater flexibility and insight.
Example: Coach: “What if you viewed emotional setbacks as opportunities to build resilience rather than as failures?” Client: “Resilience? That’s a shift. It makes me think about setbacks as growth moments.”
A coach provides new frameworks to help you approach emotional and mental challenges with greater flexibility and insight.
Example: Coach: “What if you viewed emotional setbacks as opportunities to build resilience rather than as failures?” Client: “Resilience? That’s a shift. It makes me think about setbacks as growth moments.”
A coach examines your mental and emotional habits, helping you identify limiting beliefs and reframe them.
Example: Client: “I’ve always avoided confrontation because it’s too stressful.” Coach: “What might you gain by approaching conflicts as opportunities to build stronger connections?”
A coach equips you with mental and emotional strategies tailored to your needs.
Example: Client: “I often feel anxious before big meetings.” Coach: “Let’s explore grounding techniques like breathing and visualisation. How might practicing these help you feel more centred?”
Through structured plans and ongoing dialogue, a coach supports you in taking deliberate steps toward mental and emotional fitness.
Example: Coach: “In our last session, we discussed using mindfulness to manage stress. How has that been going?” Client: “It’s been helpful, but I still find myself rushing through it.” Coach: “Let’s set a goal to dedicate at least 10 uninterrupted minutes daily and reflect on how it impacts your focus.”
Increased Emotional Clarity: Gain a deeper understanding of your mental and emotional strengths, challenges, and growth opportunities.
Proactive Mental Fitness: Address emotional vulnerabilities before they escalate into significant stressors.
Enhanced Resilience: Build tools and strategies to navigate life’s challenges with confidence and composure.
Continuous Emotional Growth: Foster adaptability, self-compassion, and emotional intelligence through feedback and self-reflection.
By working with a coach, you can navigate the journey from self-awareness to self-mastery, unlocking the full potential of your mental and emotional fitness.
Daily Intentions
Focus on growing your awareness today by paying attention to your thoughts, feelings, and actions. Ask yourself:
- Use What You Know: How will I apply my skills and knowledge today to get results?
- Learn What You Don’t Know: What’s one thing I can learn today that I don’t know yet?
- Discover the Unknown: Who can I ask or what can I do to learn something completely new?

Reflective Questions
Conscious Competence: How did I intentionally apply my skills and knowledge today?
Unconscious Competence: What did I intentionally learn today?
Unconscious Incompetence: What did I unintentionally learn today?
Wellbeing Check
The importance of completing your wellbeing check today is to start instructing your unconscious mind to bring positive thoughts and intentions into your consciousness. By asking yourself the following positive, empowering questions you are telling your unconscious mind to start looking for positive, empowering opportunities in your day to day routine. This is another step toward mastering your three levels of awareness.
Click below to complete today’s Wellbeing Check:
Well done today, you will thoroughly enjoy Friday tomorrow, Sharpen Focus.Â
Progress TrackerÂ

Gold Coast Winter Special 2025
Are you looking for more engagement within your work team, sports team, high school, or simply a community group? Whether it be a business, a netball or footy team, a business networking group, or even a book club – Danny and Pip would love to share this challenge with you, so you can make it your own.
There are no costs, no hidden fees, simply the passion to create a movement to have people disconnect online, and reconnect offline. Our mission is to encourage our teenagers to connect with their family and friends, in real life.
However, we believe it starts with us adults, we must set the example.
Click below to book a call with Danny to schedule a one hour visit. Dan will explain the challenge and share how you and your crew can join to Be More Social. You must be on the Queensland Gold Coast.
Added bonus:
We would love to advertise your team or business on all of our platforms to share how you are driving this movement. Whether you’re looking for lead generation, new registrations, or just want to let the community know you support us, we want to hear from you.
Simply provide us a 30-45s visual advertisement, we can even provide a professional voice over artist, and we can help with the script too.
What’s the catch we hear you ask?
It’s simple, to create a movement we need to spread the word. In return, we simply ask that members participating in the challenge simply engage on our social media platforms, sharing how their individual challenges are going.
Trust this challenge is scientifically designed to increase engagement, productivity and happiness in any team environment, not to mention the outstanding individual results to personal well-being. Your team will love it.
We look forward to hearing from you soon, and remember to Be More Social.